Purpose, values and strategy

Opening up a world of opportunity

Why we exist

We’re here to use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our customers. We’re bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world – for our customers, our people, our investors, our communities and the planet we all share.

Our purpose – Opening up a world of opportunity – explains why we exist.

Opening up a world of opportunity (duration 2:15)

Our values

We value difference

Seeking out different perspectives

We succeed together

Collaborating across boundaries

We take responsibility

Holding ourselves accountable and taking the long view

We get it done

Moving at pace and making things happen

Our strategy

  • Focus on our strengths

    We’re focusing our energy and investments where we can make the greatest difference for our customers.

  • Digitise at scale

    We’re putting the full power of our bank in every customer’s pocket, with easier and more secure digital banking.

  • Energise for growth

    We’re inspiring a dynamic and inclusive culture, and empowering our people by helping them develop future skills.

  • Transition to net zero

    We’re focused on helping to deliver a net zero global economy by transforming ourselves and working with our customers to make their own transition.