Purpose, values and strategy

Opening up a world of opportunity

Why we exist

We’re here to use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our customers. We’re bringing together the people, ideas and capital that drive progress and growth, helping to create a better world – for our customers, our people, our investors and our communities.

Our purpose – Opening up a world of opportunity – explains why we exist.

Find out how we’ve supported one client’s growth from city cinema to multinational multiplex during 50 years as its trusted international financial partner (duration 2:33)

Our values

We value difference

Seeking out different perspectives

We succeed together

Collaborating across boundaries

We take responsibility

Holding ourselves accountable and taking the long view

We get it done

Moving at pace and making things happen

Our strategy

We’ve simplified our Group organisational structure into four businesses to accelerate delivery against our strategic priorities.

Hong Kong

UK

Corporate and Institutional Banking

International Wealth and Premier Banking

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Our history

HSBC was established in 1865 to finance trade between Europe and Asia. The experiences of the past 160 years have helped form the bank’s character across the world.

Our conduct

Operating with high standards of conduct is central to our long-term success. We have processes, policies and a culture designed to ensure fair outcomes for customers and protect the integrity of financial markets.