Our brand in action
The HSBC brand is constantly moving and evolving with our customers’ needs. See where we’ve come from, where we’re going and how we’ll get there.
Our global brand design system
Take a look at our shared creative hub where ideas flourish. See the system that drives HSBC’s brand design.
Our brand history
HSBC was established in 1865 to finance trade between Europe and Asia. The experiences of the past 150 years have helped form the bank’s character across the world.
Designing an icon
Our hexagon sits proudly on our headquarters, our branches, our bank cards... it is HSBC. In this video, Henry Steiner – the man who created our enduring visual identity – explains what inspired his design.
Campaigns and partnerships
From global brand building campaigns through to specialised events across the globe, see how HSBC comes to life and offers unique experiences for our customers.
Life’s corners
Life is rarely a straight line… it’s full of turning points. But, wherever it may take you, we can help.
Sports partnerships
Brand partnerships allow us to open up a world of opportunity by connecting our audience to the true power of our international networks.
Brand ambassador Emma Raducanu
We’ve teamed up with the 2021 US Open tennis champion with the shared ambition of creating opportunities for young people.
Pivot
The path to success in business is rarely straightforward, there are plenty of pivots, twists and turns. Wherever the journey takes you, we can help.
Seizing Uncertainty
The Seizing Uncertainty study explores decision-making in an era of radical uncertainty – combining academic theory, behavioural science and new research.